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About Sign Genius

In typical fashion of Kiwi ingenuity, we started our parent company, Safety Genius, in a garage over 14 years ago. Dad was the screen printer, sister the sign maker and brother the accountant.

Our focus from day one? Great signage, and great service.

Now, more than a decade on from those humble beginnings, we’re designing, manufacturing, printing and delivering signage and display products from Kerikeri to Invercargill and plenty of places in between.

Sign Genius is the retail extension of the Safety Genius team.

People we’re telling us they thought that we only did safety signs, so we created Sign Genius as our retail operation for all things signage – not just safety signs.

We are expert sign makers that go the extra mile, and we think that our products and consistently great service are pure Genius!

What we do

We make awesome signs, on time, and for a great price!

Below are just some examples of what we can do to help you get noticed:

  • Promotional and Display solutions
  • Computer cut stickers
  • Glow in the dark signs
  • ACM signs
  • Vehicle graphics
  • Window graphics
  • Laser engraving and cutting
  • Stencils
  • T-Shirt prints
  • Safety Signs

But most of all we love to solve problems – so if you’re not quite sure what
you want, or what to do, please get in touch and let us find a Genius solution
just for you.

Meet the Team

Here at Sign Genius, we’re here to help you on your journey to a safer workplace. So, get in touch with our team to find out more about our range of safety signs and products.

Darwin Ginty


Always keeping an eye out for new ideas for signage and display, Darwin is our Genius in Charge.



No order is too big or too small for our Production Genius, Tracey. She’s got everything in hand.



Her passion for the signwriting business is contagious. What’s more Courtney’s a Genius at it too!



Straight lines, curved edges, reflective material, leave it to design Genius Adam. He knows what’s required.


Warehouse Genius

Whether it’s on the top shelf or in the back of the cupboard, just ask Dave. He knows where everything is!


Office Genius

Got a query about an order? Want to add more to your next shipment? Just give Margaret a call!

Investment in Innovation

Clear, effective and long-lasting signage requires an understanding of design, materials and manufacturing. Over the years, we’ve learnt what gets the best results for our clients and customers, which is why we’ve invested in innovative signage making tools and technology.

This enables us to deliver high-quality products so you can meet your signage needs. From magnetic vehicle signage to custom site signage… if you’ve got the need, we’ve got the way! In fact, as a New Zealand-based manufacturer of signage and solutions, we estimate about 95% of the products we sell are made in our factory in the Waikato. And all with great service!

Get Your Signage Right

Helpful Advice

Sign Genius have a long-standing reputation for great service and our team are trusted experts when it comes to cost-effective and functional signage. For helpful advice, contact our team today.

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